davidsmithms
1 post
Nov 25, 2025
2:01 AM
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Facilitating Open Forums for Crypto Content Ideation at CoinMinutes
We had a wake-up call at CoinMinutes in 2023.
Basically, we created content for weeks thinking that what we were writing was really important, but the most popular article was something we didn't think of writing. It was an article about tax implications for small crypto transactions, which came from a reader's suggestion.
That one tax article tripled the engagement we got from our technical pieces. The reason being that it was answering an inquiry that people asked.
That was the moment when it dawned on us that we had to stop guessing people's needs and start asking them directly.
The Importance of Content Ideation in Crypto Media
Creating helpful crypto content is hard for three main reasons:
First, crypto changes incredibly fast. During the NFT boom in 2021, websites that quickly pivoted to cover NFTs saw traffic increase by 300-400%. Those that stuck to pre-planned calendars missed the boat entirely.
Second, crypto is complicated. A 2024 Crypto Literacy Survey found that 68% of crypto users don't fully understand the technical concepts affecting their investments. They're making decisions without really knowing what they're doing.
Third, regulations vary everywhere. When a major regulatory change hit crypto taxation, our general article got decent traffic, but region-specific content based on community questions saw 47% higher engagement.
CoinMinutes' Approach to Open Forums
Our forums aren't free-for-alls. We've created a structure that works:
We run weekly online suggestion boards where people can post and upvote ideas anytime. These catch trending topics fast.
Monthly topic-focused meetups dig deeper into specific areas like beginner guides or regulatory updates. These let us explore complex topics with community members who have specific interests.
Quarterly open calls with the broader crypto community bring in fresh perspectives and help us spot bigger trends.
We also maintain always-open feedback channels in our community spaces. Some of our best content ideas come from casual questions in discussion threads.
We set clear ground rules: focus on information needs (not investment advice), explain why topics matter to different users, provide context for technical stuff, and respect all knowledge levels. After implementing these guidelines, our actionable ideas increased from 23% to 64%.
Our trained moderators keep discussions on track—steering toward information gaps, preventing louder voices from dominating, asking for specific examples, and connecting related ideas.
Tools and Technologies
The right tools make a huge difference in our process.
We use real-time collaboration boards during live sessions, always-open suggestion platforms for anytime contributions, voting systems to identify popular topics, and discussion threads to refine rough ideas. After implementing these digital tools, participation in content planning increased by 37%.
We organize ideas with searchable databases, tagging systems to group related suggestions, version tracking to see how ideas evolve, and calendar integration to transform random suggestions into coherent content plans.
We analyze search trends, performance metrics, user behavior patterns, and competitor content to guide decisions. When we combined search trend data with forum suggestions, content engagement increased by 29%.
Picked For You:
The CoinMinutes Commitment to Making Crypto Accessible Worldwide
The Foundation of Crypto Market Confidence: The CoinMinutes Approach
Benefits and Impact
Our open forums have created three major improvements:
Content that actually helps people. Topics address real questions with examples that match situations users face. Content from forum ideas gets 34% more time on page and 27% higher completion rates than traditionally planned content.
A community that trusts us. Users see we're listening when their questions get answered. After starting open forums, newsletter subscriptions rose by 23% and social sharing jumped 41%.
Early trend spotting. We've published content on emerging topics an average of 12 days before competitor sites by using forum insights. In crypto, being first with accurate information matters.
Overcoming Challenges
Open forums come with challenges we've learned to manage:
Misinformation spreads easily in crypto. We combat this by having experts verify the technical accuracy of suggestions. After implementing expert verification, corrections to published content decreased by 62%.
Different users need different content. We track which groups participate in forums and analyze engagement patterns to ensure we serve our whole audience.
Forums require resources—moderator time, technical support, expert verification, and content creation capacity. We justify these resources through improved engagement metrics that prove the investment works.
Conclusion
Open forums have turned our content strategy at Coinminutes Crypto upside down. Instead of trying to figure out what readers want, we ask them directly—and the output is obvious.
The combination of structured forums, unambiguous rules, suitable instruments, and authentication processes results in always getting better ideas for content. We have shifted from producing content that we thought to be interesting to content that our community actually wants.
As crypto keeps changing at a very fast pace, these forums are helping us to stay current by integrating community insights with editorial expertise. The outcome? Content that makes the most difficult aspects of crypto to be understood by the people.
If there is any crypto platform that is willing to enhance their content, our advice would be to start with a small step. Even a simple monthly discussion with community members can provide valuable insights that no amount of keyword research can reveal.
In the end, the easiest way to create content that people want is to ask them what they need. Then listen attentively to what they have to say.
Last Edited by davidsmithms on Nov 25, 2025 2:04 AM
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